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El Joseo
El Joseo · Book your free consultation33 articles published

Free PDF guide · SEO for Google

Free SEO Guide for Google (PDF)

Everything you need to understand how Google works and what to optimize first, explained step by step with a 30-day plan. Leave me your email and I will send it to you.

  • 25+ pages with examples, tables and checklists
  • Keyword research, on-page, technical SEO and SEO for AI
  • 30-day action plan, week by week
Cover of El Joseo's free SEO for Google guide

I want the free guide

I only use your email to send you the guide. No spam, and you can ask me to delete it any time.

What's inside

A complete SEO map for Google

  1. How Google works

    Crawling, indexing, ranking, the SERP and the types of SEO.

  2. Keywords and intent

    How to find out what your customer searches for and expects to find.

  3. On-page SEO

    Title, meta description, headings, alt text, content and internal linking.

  4. Technical SEO

    Search Console, sitemap, canonicals, 404s, redirects and schema.

  5. SEO in the age of AI

    What GEO is and how to get AI tools to cite you.

  6. Measure + 30-day plan

    Key metrics, realistic timelines and a weekly checklist.

Who writes it

Jose Miguel, SEO consultant

More than 5 years ranking projects in Latin America and the United States, including work as a senior SEO specialist for LATAM at Adidas. The guide gathers what I teach daily on this site, organized so you can apply it.

Who is this SEO guide for?

It’s for anyone who wants to really understand SEO and start applying it, without unnecessary jargon:

  • Business owners who want their website to show up on Google.
  • Freelancers and marketers who want to add SEO to their services.
  • Creators and bloggers who want their content to be found.
  • Students and teams just starting out who don’t know where to begin.

What you’ll be able to do after reading it

  • Explain how Google’s crawling, indexing and ranking work.
  • Research keywords and identify the search intent behind each one.
  • Optimize titles, meta descriptions, headings, images and internal links.
  • Review the essentials of technical SEO: Search Console, sitemap, canonicals, 404s and schema.
  • Prepare your content so AI tools cite you.
  • Follow a 30-day plan with a weekly checklist.

Frequently asked questions

Is the guide really free?

Yes. You only need to leave me your email address and I’ll send you the PDF guide at no cost.

When and how do I receive the guide?

I send it to you personally by email, usually within the next few hours. If you don’t see it, check your spam or promotions folder.

What SEO level do I need?

None. It starts from zero, explains each concept with examples and ends with an action plan to apply it.

Will you use my email for marketing?

I only use it to send you the guide. You can ask me to delete it at any time.

Is there a Spanish version?

Yes, the guide also exists in Spanish. You can request it from the Spanish page.

Prefer to look at your case together? Try the free SEO audit or book a free 30-minute consultation.

Ready to get your SEO in order?

Request the free guide and start with week 1 of the plan today.

I want the guide