GoogleSoft 404: The Invisible Error That Ruins Your SEO
What a soft 404 is, why it shows up in Search Console and how to fix it with a real 404, a 301 redirect or relevant content.
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El Joseo's SEO hub
WHAT DO YOU NEED TODAY?
Two paths, one goal: better rankings. Learn SEO yourself, for free, or hire someone to do it for you.
My main focus
SEO for Google
Most of my readers and clients come from here, and for good reason: Google is still where most searches get decided. Here are the most recent articles.
Google
GoogleHow to Do an SEO Migration Step by Step Without Losing Traffic
The 4 steps to move from one domain to another without losing rankings: Search Console, URL mapping, 301 redirects and measurement.
GoogleSchema Markup and Structured Data Guide for SEO
What Schema Markup is, how structured data and rich snippets work, how to validate them and how to implement them on your site for Google and AI.
Increasingly important
SEO for LLMs
ChatGPT, Gemini, Claude and other AI assistants are changing how people find answers. Here I show you how to get them to understand your content and recommend you.
I'm preparing the first articles: coming very soon to this section.
See SEO for LLMsI also teach
SEO for YouTube
If your business also lives on video, here's the essentials to get your videos found inside the platform itself.
YouTubeWhich Theme Works Best for Your YouTube Channel?
Have you ever wondered which is the best theme or topic for your YouTube videos? Today, I'll show you how to identify which one performs better — an insight that can help you focus on what works.
YouTubeThe Importance of Thumbnails on YouTube
Thumbnails are definitely a huge factor when it comes to getting more views on your YouTube videos, but why do they matter so much? I'll break it down quick and easy.
To go deeper
Free resources
Free SEO Audit
Paste your URL and see what’s wrong with your SEO. You can also compare it against a competitor.
Analyze my site →Free SEO course
A complete, step-by-step course to learn how to rank a site from scratch.
Start the course →SEO Checker extension
Analyze any site's on-page SEO straight from your browser, for free.
Install the extension →Would rather have some help?
Two paths, one goal
Path 1
Learn SEO
I want to teach you everything I know, for free. New articles on SEO for Google and SEO for YouTube, week after week, straight to the point and no filler.
- Free SEO articles for Google, LLMs and YouTube
- A full course and a Chrome extension, also free
Path 2
Hire an SEO consultant
Would rather I handle it? I work directly with your company: audit, strategy, and execution to actually improve your rankings.
- Audit and strategy built around your business
- Measurable results for your company