As an SEO Expert, I could tell you we come up with a lot of terms to describe things as simple and basic as keywords.
WHAT IT IS
A keyword is the word or phrase we typically use to search for something in the Google search bar.
EXAMPLES
Let’s say you search Google for “Scooter” — that’s the keyword right there.
Based mainly on your keyword and location, Google will show you certain results over others in its vast world of search.
WHY THEY MATTER
Having a clear picture of your keywords is essential for SEO optimization, because if you don’t know which searches you want to show up for on Google, you won’t succeed in this world.
The process of identifying all the interesting keywords for your product or service is called keyword research.
TYPES OF KEYWORDS
It’s worth knowing there are many types of keywords, which are mainly grouped into 3 categories:
- Transactional: Users who type this kind of keyword into Google are generally looking to buy something.
- Informational: Users who type this kind of keyword want to learn about a product or service.
- Mixed: People want to both learn and buy.
Remember, we’ll cover EVERYTHING we talked about above in the SEO COURSE
